Communications Dashboard

May 2024

Emails

Date

Total ​mailing ​list size

Number of ​emails Sent ​(Full Mailing ​List/Members ​only)

Unique ​Opens

click rate

Open ​rate

Member only ​engagement ​and click rate

Member ​only open ​rate

May 2024

3358

13(7/6)

10290

12.37%

36.45%

10.76%

36.25%

May 2023

-

21

50493

10.71%

36.3%

-

-

nb. average click-through and open rates for the non-profit sector are 2.7% and 26% respectively. [source]

Open Rate (%)

Month-to-month eDM open rate

Month

Email observations

  • consistent comms engagement throughout the month
  • Over 10% click rate on all comms emails above 350 ​senders is amazing - need to utilise this time period while ​people are listening to us


Socials

Date

Platform

Number of posts

Unique ​Impressions/Opens

Engagement and click ​rate

May 2024

LinkedIn

21

13,850

6.07%

May 2023

LinkedIn

28

13440

4.9%

May 2024

Facebook

6

Reach: 435

1.6%

May 2023

Facebook

12

Reach: 306

0%

Month-to-month Linkedin growth

Number of ​followers gained

2024

Month-to-month Engagements* on Linkedin

2024

*‘Engagements’ are the total reactions, comments and shares on EEC posts.

LinkedIn competitor analysis

<- Total posts



Total engagements ->

EEC website

Most Visited pages:

1 May - 30 May 2024

Note: 1 and 2 ​are both the ​homepage

EEC website

Month-to-month Summary

The average number of mobile app screens or web pages viewed per user this month.

EEC website

Where are people coming from?

EEC website

Number of users by day

1-31 May compared to the previous month (1-29 Feb 2024)

1 - 31 May 2024

1 - 29 Feb 2024

EEC Certified

1-31 May

Total users

Traffic source

EEC Certified

Most Visited pages:

1 May - 31 May 2024